Charting the Way Forward
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TV Congress 2024
The Way to Win post-cycle analysis of the paid media landscape
Jun 18
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Dan Ancona
1
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TV Congress 2024
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New TV Ad: No Kings
It's a banger, help us share it!
Jun 10
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Dan Ancona
6
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New TV Ad: No Kings
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May 2025
What we know about the millions of missing Biden voters and why they skipped 2024
Biden 2020 voters who skipped 2024 reshaped the electorate to Democrats’ detriment last November. They could reshape it again to Democrats’ benefit if…
May 14
13
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What we know about the millions of missing Biden voters and why they skipped 2024
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4
April 2025
Americans—And The Missing Biden Voters—Want Change
The 2020 Biden voters who skipped ‘24 are crucial to rebuilding a winning Democratic coalition
Apr 10
•
Jenifer Fernandez Ancona
16
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Americans—And The Missing Biden Voters—Want Change
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February 2025
POLL RESULTS: Options for Democratic Offense
Preliminary evidence suggests Musk, inequality-affordability crisis, and right wing use of division for austerity are increasingly unpopular—even among…
Feb 26
•
Dan Ancona
8
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POLL RESULTS: Options for Democratic Offense
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Democrats allowing passage of Laken Riley was both bad policy and bad politics
Trump’s crisis governance is an opening for Democrats to think bigger
Feb 4
•
Kerry Eleveld
6
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Charting the Way Forward
Democrats allowing passage of Laken Riley was both bad policy and bad politics
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January 2025
Persuasionism, Not Popularism
A previously unpublished memo-manifesto from early 2021 on how Democrats can better adapt to change, and why they haven't
Jan 24
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Dan Ancona
10
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Persuasionism, Not Popularism
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December 2024
We love the smell of fresh polling data early in the morning
Journey further into the heart of 2024 election darkness, and the longer term and economic roots of the challenges that Democrats need to either face or…
Dec 13, 2024
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Dan Ancona
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42:31
Harris' loss was etched long before her 100-day sprint
Way to Win post-election polling shows Democrats’ economic narrative was too broken to fix by the time Harris arrived
Dec 11, 2024
14
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Harris' loss was etched long before her 100-day sprint
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November 2024
Podcasts proved to be a boon for Trump
Trump dominated among voters who mainly got their election information through podcasts
Nov 22, 2024
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Kerry Eleveld
5
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Podcasts proved to be a boon for Trump
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Joe Rogan, Barstool and Tradwives vs 100 Duck Sized AMPLIFY Horses
Charting the Way Forward Episode 4: Join host Kerry Eleveld, rising social media guru Maddie Medved, and extremely senior media strategist Dan Ancona…
Nov 21, 2024
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Dan Ancona
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50:03
WTAF Just Happened??
A conversation about the 2024 election results with host Kerry Eleveld, Way to Win Head of Strategy Jenifer Fernandez Ancona, and Latino vote expert…
Nov 15, 2024
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Dan Ancona
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48:44
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